The problem with writing content for your current audience is that you're never going to reach your full potential, or grow your business with social media.
As a social media manager I grow accounts on social media and know how important it is to grow your the audience you want. It is important to understand that the audience you currently have are already following you for a reason, and as important is is to cater to them, you also need to think about how you can expand your reach and tap into the audience you want.
One way to do this is to create evergreen content.
This is content that will be relevant and valuable to your audience long after it's been published.
Evergreen content can be a great way to attract new reader and grow your business.
Here are a few of my tips for you to create evergreen content.
Tip #1 - Write about topics that are relevant to your niche.
When you're writing about topics that are relevant to your niche, you're ensuring that your content will be valuable to your audience. This is the first step to creating evergreen content.
Tip #2 - Make sure your content is well-researched.
Evergreen content needs to accurate. This way, it will be valuable to your audience to years to come.
"Always remember how wildly capable you are."
Tip #3 - Write a timeless tone
Write with a timeless tone. When you're writing evergreen content, it's important to use a timeless tone. This means avoiding pop culture references and current events, instead focus on topics that will be relevant long after your content has been created.
Now it's time to start writing content that is tailored to your target audience.
Keep in mind that your target audience may change over time, so it is important to revisit your strategy on a regular basis.
When you create content for your target audience, you will notice that your reach and engagement will start to increase. This is because you are writing content that appeals to their needs and interests. As a result, they are more likely to share your content with their own networks.
So if you want to start reaching a larger audience with your content, first identify who your target audience is and then create content specifically for them.
I would love to help your build a strategy and find your niche to create content to grow your business!
Find out the different ways we can work together here:
https://www.successonsocialmarketing.com/
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